Neha Saidha Mehta at the Goldman Sachs 10,000 Women graduation ceremony

Neha Saidha Mehta is the founder and self-taught jewellery designer behind Amaltaas, a contemporary Indian handcrafted jewellery brand she launched in 2019.

Her designs span BIS-certified 92.5 Silver, 22k gold-plated brass and 14k real gold, bringing together Indian craftsmanship, modern design and jewellery that carries meaning beyond the moment it is worn.

An army child, a MICA graduate and a corporate professional for close to fourteen years before becoming an entrepreneur, Neha built Amaltaas from the ground up, beginning as a one-woman team with a lifelong love for jewellery and a belief that the pieces we wear can become part of our stories.

About Neha Saidha Mehta

Neha's love of jewellery began long before Amaltaas.

Growing up in an army family meant living across India and being exposed to different cultures, crafts and ways of dressing. Some of her earliest memories of jewellery come from watching her mother and other army wives get ready for formal evenings, seeing how one beautiful piece could completely change the way a woman looked and, more importantly, the way she carried herself.

That fascination stayed with her.

Neha studied Commerce Honours at Jesus and Mary College, Delhi University, followed by a postgraduate education in communication at MICA, Ahmedabad. It was at MICA that she met her husband, whose family has been in the wholesale jewellery business in Jaipur for over four decades.

Jaipur, with its extraordinary history of gemstones and jewellery craftsmanship, would later become an important part of the Amaltaas story.

Before entrepreneurship, Neha spent close to fourteen years working across India and London, including roles with organisations such as Reckitt and Burson.

In 2019, she left the corporate world to build something of her own.

Amaltaas began with Neha doing almost everything herself. From design and product development to packaging, photography, customer conversations and marketing, she learnt the jewellery business by building it.

She remains a self-taught designer and continues to work closely with master craftsmen in India to translate ideas, symbols and stories into jewellery.

Her design philosophy is simple: put something of yourself into every piece.

Amaltaas: Jewellery for the Ready You

Amaltaas is built around the idea that jewellery should not have to wait for an occasion.

It can carry meaning. It can hold memories. It can represent faith, love, identity or simply the version of yourself you feel like being that day.

Under Neha's direction, Amaltaas creates handcrafted jewellery that combines traditional Indian craftsmanship with a contemporary sensibility. The brand works across BIS-certified 92.5 Silver, 22k gold-plated brass and 14k real gold, creating pieces designed to be meaningful, wearable and relevant to everyday life.

Amaltaas is jewellery for the Ready You.

Neha's Role at Amaltaas

As Founder and Creative Director, Neha leads the design, brand direction and growth of Amaltaas. She works closely with craftsmen and the Amaltaas team across product development, storytelling, customer experience, technology and marketing.

As the business has grown, Neha has also become deeply interested in how technology and AI can help modern consumer brands scale without losing the human creativity and craftsmanship at their core.

She regularly writes on entrepreneurship, branding, building a D2C business and AI in business on LinkedIn and has spoken at industry forums and conferences.

Her philosophy remains rooted in a simple balance: the jewellery is made by human hands, and technology helps more people discover it.

From Gurugram to Jaipur

Neha is based in Gurugram, Delhi NCR, while Amaltaas's craftsmanship and manufacturing have deep connections with Jaipur, one of India's most important centres for jewellery and gemstones.

The combination reflects Amaltaas itself: a modern Indian brand built on generations of craft.

Recognition and Programmes

Neha and Amaltaas were selected for the Goldman Sachs 10,000 Women programme at IIM Lucknow, a global initiative supporting women entrepreneurs and business owners.

Neha has also been featured in The Silent Performer, an entrepreneur series presented by Haier India and Hindustan Times, and has participated in industry forums including REPRISE 2025.

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