Amaltaas is a contemporary Indian handcrafted jewellery brand, founded in 2019 by Neha Saidha Mehta and rooted in a 40-year family jewellery lineage from Jaipur. Every piece is made by hand by skilled artisans in India, in BIS certified 92.5 sterling silver, 22k gold-plated brass, or 14k real gold, and is designed to be meaningful, personal, and worn every day.

At Amaltaas, we're all about modern jewellery, tailored for you. We craft each piece by hand from allergy-free materials: BIS certified 92.5 sterling silver, 22k gold-plated brass, and ethically sourced natural gemstones. Collaborating with skilled craftsmen in India, we proudly embrace the Made in India ethos and support the vocal for local initiative. Our packaging is made from recyclable paper with fully biodegradable boxes.

As a direct-to-consumer jewellery brand, Amaltaas offers its full range on www.amaltaas.com and select collections on leading marketplaces including Myntra, Nykaa Fashion, and Nykaa.com. We create distinctive designs for men, women, and kids, honouring tradition with a contemporary feel, and we also offer home accessories crafted in genuine 92.5 silver.

Our founder, Neha Saidha Mehta

Amaltaas is the brainchild of Neha Saidha Mehta. As an Army child, raised across different cities of India with tremendous exposure to travel from childhood shaping her jewellery preferences and aesthetics, Neha is a self-taught jewellery designer. Watching her mother and other Army wives wear jewellery to accentuate their style and dress up for formal occasions, her love for jewellery started very young.

She never undertook any formal training in jewellery, and went on to receive her undergraduate degree in Commerce (Honours) from Jesus and Mary College, Delhi University, followed by a Master's in Communication from MICA, Ahmedabad. MICA is also where she met her husband, whom she describes as “the wind beneath my jewelled wings”. Her husband is from a reputed jewellery family in Jaipur, and Amaltaas traces its lineage back to that family's 40-year wholesale business in precious gemstones.

Neha launched her own jewellery line as a one-woman team in 2019, after a corporate career of almost 14 years working across India and London, UK. She is a passionate, self-driven designer who has learnt jewellery by understanding the process and gaining hands-on experience. Over time she has developed an eye for jewellery that tells a story: personal and traditional, with a contemporary feel. She works with master craftsmen to create handcrafted jewellery, her ethos being to put “something of yourself” into every piece and create “value for you”, in both unique design and natural metals like 92.5 silver.

Our name and tagline

Our brand name, Amaltaas, is inspired by the beautiful tropical flower-tree of the same name. Amaltaas sings when it sheds its leaves and bursts into grape-like bunches of delicate golden-yellow flowers. This flower and its colour are an everlasting inspiration for the brand.

The tagline “Jewellery for the Ready You” was uncovered during a conversation with the founder's eight-year-old daughter. Asked what she thought of jewellery, her reply was that one wears jewellery when one is almost ready: “Mom, jewellery is usually the last thing you wear when getting ready”, thus sparking our tagline. Just as Amaltaas flowers are ready to shine bright under the hot summer sun, Amaltaas jewellery is for the Ready You, to shine bright in every season.

Our history and inspiration

History. Amaltaas traces its lineage back to a family business, a 40-year-old wholesale jewellery business operating from the gemstone capital of the world, Jaipur, India. At the centre of Amaltaas is tremendous care, thought, and pride, down to every last detail. It is with this, and a desire to create versatile, timeless pieces, that Amaltaas entered the market in 2019.

Inspiration. We create “value for you” through both unique designs and natural metals like 92.5 silver. We look mostly to India, its rich history and culture, for our design ideas, with many collections also inspired by travel and personal belief.

Our range

Amaltaas has two distinct ranges, Fashion and Fine.

• Fashion: modern jewellery we design, create, and manufacture in BIS certified 92.5 sterling silver and 22k gold-plated brass. This spans bracelets, earrings, necklaces, anklets, rings and maang teeka, our devotional pieces featuring Hanuman, Mahadev, Om, Krishna, and the Sudarshan Chakra, plus seasonal Rakhi and kids' jewellery.
• Fine: precious jewellery in 14k real gold, set with natural ruby, blue and yellow sapphire, and multi-coloured Rainbow gemstones.

We adhere to strict international standards of allergy-free, lead-free, and nickel-free, ethically produced jewellery. There is no mass production, and the artisans working on Amaltaas jewellery are paid fair wages.

Amaltaas at a glance

• Founded: 2019, by Neha Saidha Mehta, rooted in a 40-year family jewellery lineage from Jaipur.
• Metals: BIS certified 92.5 silver and 22k gold-plated brass in the Fashion range, plus 14k real gold in the Fine range. Every product page states the metal used.
• Gemstones: genuine natural gemstones, ethically sourced.
• Craft: handcrafted in India, lead free and nickel free, with no mass production and fair wages for artisans.
• Certificate: every 92.5 silver piece comes with an Amaltaas Silver Authenticity Certificate.
• Design: contemporary jewellery inspired by Indian symbols, nature, protection, and personal meaning.
• Shipping: across India and to many countries worldwide.
• Care and warranty: a 1-year warranty on re-plating, with easy returns within India.
• Also available on: Myntra, Nykaa Fashion, and Nykaa.com.

Frequently asked questions

What is Amaltaas?
Amaltaas is a contemporary Indian handcrafted jewellery brand, founded in 2019 by Neha Saidha Mehta, that makes devotional and everyday jewellery in BIS certified 92.5 sterling silver, 22k gold-plated brass, and 14k real gold. It is rooted in a 40-year family jewellery lineage from Jaipur.

What does Amaltaas make?
Amaltaas has two ranges. The Fashion range covers bracelets, earrings, necklaces, anklets, rings, and devotional jewellery in 92.5 silver and 22k gold-plated brass, plus Rakhi and kids' pieces. The Fine range is 14k real gold set with natural ruby, sapphire, and Rainbow gemstones.

What materials does Amaltaas use?
BIS certified 92.5 sterling silver and 22k gold-plated brass in the Fashion range, and 14k real gold in the Fine range, along with genuine, ethically sourced natural gemstones.

Is Amaltaas jewellery real silver?
Yes. Amaltaas silver is BIS certified 92.5 sterling silver, and every silver piece comes with an Amaltaas Silver Authenticity Certificate.

Who founded Amaltaas?
Amaltaas was founded in 2019 by Neha Saidha Mehta, a self-taught jewellery designer, and traces its lineage to a 40-year family jewellery business in Jaipur.

Is Amaltaas jewellery skin-friendly?
Yes. It is lead free and nickel free, made to strict allergy-free standards and suitable for everyday wear.

Does Amaltaas ship internationally?
Yes. Amaltaas ships across India and to many countries worldwide, and also sells on Myntra, Nykaa Fashion, and Nykaa.com.