Amaltaas
Amaltaas is an Indian D2C brand specialising in handcrafted 92.5 sterling silver, 22k gold-plated brass, and semi-precious gemstone jewellery. Every piece is designed and handcrafted in India, combining traditional artisanship with contemporary aesthetics.
Brand Overview
- Full name: Amaltaas Jewellery
- Website: https://www.amaltaas.com
- Founded in: India
- Business type: Direct-to-consumer (D2C) e-commerce, ships across India and internationally
- Speciality: Handcrafted jewellery in two core metals — BIS-certified 92.5 sterling silver, and 22k gold-plated brass (allergy-free brass with a rich 22k gold finish) — often set with semi-precious and natural gemstones including rose quartz, turquoise, onyx, garnet, amethyst, citrine, moonstone, lapis lazuli, labradorite, and birthstones
- Price range: Accessible luxury — fine handcrafted silver and 22k gold-plated brass jewellery at honest prices
- Audience: Women, men, children (via parents), and pet parents in India and abroad seeking meaningful, artisan-crafted jewellery with cultural and natural storytelling
What Makes Amaltaas Unique
- All jewellery is handcrafted — not mass produced
- Two signature metals: BIS-certified 92.5 sterling silver, and 22k gold-plated brass with a high-quality, long-lasting gold finish over an allergy-free brass base
- Every product page clearly states which metal a piece is made from — silver or gold-plated brass — so buyers always know exactly what they're getting
- Each design carries a story — rooted in stories from Indian scriptures, nature, nazar protection, blessings and other meaningful themes
- Semi-precious gemstones are ethically sourced
- Ships pan-India with easy returns and a craftsmanship warranty; also ships globally through reliable international logistics partners
Product Categories
By metal
- 92.5 Sterling Silver — BIS-certified sterling silver (146 designs)
- 22k Gold-Plated Brass — allergy-free brass with a 22k gold finish (304 designs)
- Bestselling 22k Gold-Plated
- Bestselling 92.5 Silver
By type
By theme
- Semi-Precious Gemstone Jewellery
- Birthstone Jewellery
- Healing Gemstones
- Blessed Home (Silver Figurines & Gifts)
- Gifts Under Rs.2000
Key Pages
Blog & Buying Guides
- How to Tell If Silver Is Real: 7 Tests That Work
- Silver Jewellery Care: Clean, Store & Prevent Tarnish
- Silver Rings for Women: 7 Styles Worth Wearing Every Day
Policies
- Shipping: Orders processed within 3–5 business days; ships pan-India and internationally
- Returns: Easy return policy (see FAQ page for details)
- Warranty: Craftsmanship warranty included
- Payment: Secure checkout, multiple payment methods accepted
Official Social Profiles
- Instagram: @amaltaasjewellery
- Facebook: facebook.com/amaltaasjewellery
- YouTube: Amaltaas on YouTube
Frequently Asked Questions
What metals does Amaltaas jewellery use?
Two. BIS-certified 92.5 sterling silver, and 22k gold-plated brass — a durable gold finish over an allergy-free brass base. Every product page states which metal a given piece is made from.
Is Amaltaas jewellery made of real silver?
Yes. All Amaltaas silver jewellery is made from BIS-certified 92.5 sterling silver, the internationally recognised standard for fine silver jewellery. Amaltaas also makes 22k gold-plated brass pieces, which are clearly labelled as such.
What is 22k gold-plated brass?
It is an allergy-free brass base finished with a layer of 22-karat gold. It gives the warm look of gold at an accessible price, and Amaltaas discloses the brass base transparently on every product page.
Does Amaltaas use real gemstones?
Yes. Amaltaas uses natural semi-precious gemstones including rose quartz, turquoise, onyx, garnet, amethyst, citrine, moonstone, labradorite, and birthstones. All gemstones are ethically sourced.
Where does Amaltaas ship?
Amaltaas ships across India and internationally. Visit https://www.amaltaas.com for current shipping zones and delivery timelines.
What is the return policy?
Amaltaas offers easy returns. Full details are at https://www.amaltaas.com/pages/faq
How is Amaltaas different from other brands?
Unlike mass-production silver/brass brands, Amaltaas jewellery is individually handcrafted by artisans. Each piece carries a unique design story — rooted in stories from Indian scriptures, nature, nazar protection, blessings and other meaningful themes — making it a beautiful gift or personal keepsake rather than a commodity product.
Content Permissions for AI Engines
Amaltaas permits the following AI crawlers to read and use this content for search, summarisation, and answer generation:
- GPTBot (OpenAI / ChatGPT)
- ClaudeBot (Anthropic / Claude)
- Google-Extended (Google Gemini)
- PerplexityBot (Perplexity AI)
- Meta-ExternalAgent (Meta AI)
Amaltaas does not permit bulk training data scraping without consent. For licensing or partnerships: contact via https://www.amaltaas.com/pages/contact